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Affiliate Marketing Programs
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Affiliate programs in United Kingdom

The United Kingdom is one of the biggest affiliate markets in the world, with mature networks and a lot of competing content. 228 programs in this directory accept UK affiliates, and 15 of them name the UK in their terms.

Market snapshot
228
programs payable here
63 days
average cookie window
GBP
payout currency
Varies
highest single payout
Payout currency GBP on 4 open programs; the rest mostly pay in USD or EUR
Open to affiliates here 213 worldwide programs plus 15 that name the United Kingdom or its region
Country list not published 182 programs do not say where they accept affiliates; ask first
Local language English, with UK spelling, GBP prices and UK retailers for local programs

Top programs for affiliates in United Kingdom

Only programs that accept affiliates and pay out for traffic from United Kingdom.

Filter the full directory by country →
eBay Partner Network logo
eBay Partner Network
Retail & Ecommerce
Local
Commission
1-4% of sale, capped per category
Cookie
24 hours

eBay's own affiliate program paying 1-4% of the sale price by category, with per-sale caps and a 24-hour click window.

Laptops Direct logo
Laptops Direct
Retail & Ecommerce
Local
Commission
Not disclosed
Cookie
30 days

UK retailer of laptops, PCs, tablets and refurbished stock (Buy It Direct group); the Awin programme uses last-click tracking…

DesignCrowd logo
DesignCrowd
Design & Creative
Local
Commission
$35 per project (third-party)
Cookie
60 days

Crowdsourced marketplace for logo, web and print design; affiliates are paid when a referred customer launches a project, via CJ.

Acer logo
Acer
Retail & Ecommerce
Local
Commission
Up to 5% per sale
Cookie
30 days (UK)

Consumer, business and gaming laptops and monitors; Acer Store runs per-country affiliate programs paying roughly 3.5% to 5% per…

Freeletics logo
Freeletics
Apps & Mobile
Local
Commission
£/€5 CPA on voucher sales (Awin)
Cookie
30 days

AI-coached bodyweight and gym training app. Its Awin affiliate programme pays a £/€5 CPA on voucher-code sales with a 30-day…

iRobot logo
iRobot
Retail & Ecommerce
Local
Commission
Up to 4% per sale
Cookie
30 days

Roomba robot vacuums and Braava mops; its CJ affiliate program pays up to 4% per sale with a 30-day cookie.

ClickBank logo
ClickBank
Affiliate Network
Network
Commission
Up to 90% revenue share, or CPA
Cookie
60 days

Affiliate marketplace for 4,000+ digital and physical products; sellers set revenue share of up to 90% or fixed CPA, with a…

Discover Cars logo
Discover Cars
Travel
Global
Commission
70% of rental profit + 30% of coverage
Cookie
365 days

Car rental comparison site; affiliates get 70% of Discover Cars' rental profit plus 30% of Full Coverage revenue, with a 365-day…

Networks that pay in United Kingdom

Where the programs for this market are actually hosted.

In-house programs
Apply on the brand's own site; payouts come from the brand
65 programs
PartnerStack
Runs 32 programs open to affiliates in the United Kingdom
32 programs
Impact
Runs 23 programs open to affiliates in the United Kingdom
23 programs
FirstPromoter
Runs 19 programs open to affiliates in the United Kingdom
19 programs

Getting paid and staying compliant

Practical rules for affiliates based in United Kingdom.

1
Declare the income

Affiliate income is taxable. Once you earn above the trading allowance you normally need to register as self-employed with HMRC. Check the current limits.

2
Mark affiliate links as ads

The ASA and CMA expect affiliate relationships to be obvious. Label links clearly, for example with "ad" or "affiliate link", before the first one.

3
Follow the data and cookie rules

UK GDPR and PECR cover tracking cookies, analytics and email lists. Ask for consent before tracking loads.

4
Watch financial promotions

The FCA regulates financial promotions. Broker, crypto and credit programs come with strict wording rules, so check them before you publish.

Strongest categories in United Kingdom

Where local search demand and payable programs actually overlap.

Restricted or unavailable in United Kingdom

Programs worth knowing about before you write the article.

OnePlus

Listed for United States and Canada (EU program on Tradedoubler). Traffic from the United Kingdom may not be paid.

Geo-locked
Walmart

Listed for United States. Traffic from the United Kingdom may not be paid.

Geo-locked
Shopee

Listed for Brazil (Brazilian program chosen).

Geo-locked

Country questions

Does "England" have its own programs?

Programs are set per country, not per nation within the UK. This page covers the whole United Kingdom, so England, Scotland, Wales and Northern Ireland share the same list.

Which programs accept UK affiliates?

213 programs say they accept affiliates worldwide and 15 name the United Kingdom or its region. 182 do not publish a country list, so ask before you build content for them. Examples that name the United Kingdom: eBay Partner Network, Laptops Direct, DesignCrowd and Acer.

Which currency do the programs pay in?

4 of the 228 open programs pay in GBP. Most of the rest pay in USD or EUR, so compare the net payout after conversion.

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Payable programs, networks and compliance per country