Our editors' pick per promotion method — allowed traffic and realistic conversion both count.
Funded-account CPAs are the highest in the app category — with the strictest compliance rules to match.
Therapy searches carry huge intent; content must respect the health-claim rules.
The category's most creator-friendly programme: sponsorships, reviews and short-form all work.
Low ticket, but sleep and anxiety content is native to TikTok and Reels.
Ranked on earning potential: rate × ticket size × retention, not just the headline percentage.
Terms checked against each program's official pages in September 2026. Programs change their terms: confirm them with the program before joining.
Wellness and learning apps convert on short-form; security and productivity apps still need SEO and comparison pages.
Fintech and health apps have pre-approved copy requirements. One careless claim can cost the account, not just the commission.
Most app programmes reverse commission inside 14–30 days. Track net, not gross, before you scale spend.
At $10–$40 per conversion you need reach. Series content beats one-off reviews for building it.
Mostly not — payouts are one-time per subscriber, with a handful of exceptions like Dashlane and DataCamp.
Fintech, by a wide margin, followed by therapy and tutoring — all three with meaningful compliance requirements.
Usually yes for consumer apps; fintech and health programmes often restrict social ads and require pre-approval.
App purchases are impulse decisions — 30 days is standard and rarely negotiable.