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Travel agency affiliate programs, compared

Travel agency affiliate programs pay a share of a booking rather than a fixed bounty, and almost all of them pay only after the trip has actually happened. That single rule shapes everything: a booking made in January for a July holiday is money you see in August. In exchange you get the widest cookie windows in affiliate marketing and order values no software program can match.

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Category at a glance
19
programs listed
8% per booking
typical commission
$180 per tour
highest single payout
68 days
average cookie window
Category

Best travel agency program for each channel

Our editors' pick per promotion method — allowed traffic and realistic conversion both count.

Best to start with
Viator logo
Viator

A published flat rate, a 30-day cookie and no payout minimum on PayPal. Nothing is hidden behind a login.

Longest cookie
Discover Cars logo
Discover Cars

A full year of attribution, because people book a rental car months before they fly. The percentage is a share of profit, not of the rental price.

70% of rental profit + 30% of coverage Details →
Highest per booking
TourRadar logo
TourRadar

Multi-day tours cost thousands, so one booking is worth more than fifty software signups.

Avg. $180 per booking Details →
Paid without a booking
Tripadvisor logo
Tripadvisor

You earn on the qualified click-out to a booking partner, so the traveller never has to complete a purchase.

Min. 50% of Tripadvisor's commission Details →

Top 16 travel agency programs, ranked

Ranked on earning potential: rate × ticket size × retention, not just the headline percentage.

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Open in full directory →
#
Program
Commission
Cookie
Model
Promotion fit
1
Viator logo
Viator
In-house · worldwide
8%
30 days
Per sale
94% SEO
View
2
GetYourGuide logo
GetYourGuide
In-house · worldwide
8%
31 days
Per sale
93% SEO
View
3
Discover Cars logo
Discover Cars
In-house · worldwide
70% of rental profit + 30% of coverage
365 days
Revenue share
91% Comparison
View
4
Booking.com Partner logo
Booking.com Partner
In-house · worldwide
4% on stays, 6% on car rentals
Session
Per sale
88% SEO
View
5
TourRadar logo
TourRadar
In-house · worldwide
Avg. $180 per booking
90 days
Per sale
86% Blog
View
6
Trip.com logo
Trip.com
In-house · worldwide
Up to 7%
30 days
Per sale
85% SEO
View
7
Expedia Travel Creator logo
Expedia Travel Creator
In-house · worldwide
Up to 4%
7 days
Per sale
83% Short-form
View
8
Tripadvisor logo
Tripadvisor
CJ · worldwide
Min. 50% of Tripadvisor's commission
14 days
Per lead
82% Comparison
View
9
Agoda Partners logo
Agoda Partners
In-house · worldwide
4-5% of completed stays (tiered)
Not disclosed
Per sale
80% SEO
View
10
Klook logo
Klook
In-house · worldwide
Up to 5% per booking
30 days
Per sale
78% SEO
View
11
Hostelworld logo
Hostelworld
Partnerize · worldwide
Not disclosed
30 days
Revenue share
76% Blog
View
12
Expedia TAAP logo
Expedia TAAP
In-house · agents only
Not disclosed
Not disclosed
Per sale
74% Comparison
View
13
Omio logo
Omio
In-house · worldwide
Not disclosed
Not disclosed
Per lead
72% SEO
View
14
Rentalcars.com logo
Rentalcars.com
CJ · worldwide
Not disclosed
Not disclosed
Revenue share
70% Comparison
View
15
KAYAK logo
KAYAK
In-house · worldwide
Not disclosed
Not disclosed
Per sale
68% Comparison
View
16
Travelpayouts logo
Travelpayouts
In-house · worldwide
Varies by brand
Varies by brand
Network
66% Blog
View
Showing our top 16 editor-ranked programs of 19 listed in Travel See the remaining programs in the directory →

Terms checked against each program's official pages in September 2026. Programs change their terms: confirm them with the program before joining.

Compare the travel programs side by side

Tick two or three rows to read them against each other. Every figure below is what the brand itself publishes; where a brand keeps its rate card behind a partner login, the cell says so instead of guessing.

ProgramNetworkCommissionCookieModelMin payoutApprovalWhereOfficial page
VIViatorIn-house8%30 daysPer sale$50ManualWorldwideOpen ↗
GYGetYourGuideIn-house8%31 daysPer saleEUR 50ManualWorldwideOpen ↗
DCDiscover CarsIn-house70% of rental profit + 30% of coverage365 daysRevenue share$200Not disclosedWorldwideOpen ↗
BPBooking.com PartnerCJ4% on stays, 6% on car rentalsSessionPer saleNot disclosedManualWorldwideOpen ↗
TRTourRadarIn-houseAvg. $180 per booking90 daysPer saleNo minimumManualWorldwideOpen ↗
TCTrip.comIn-houseUp to 7%30 daysPer saleNot disclosedManualWorldwideOpen ↗
EGExpedia Travel CreatorIn-houseUp to 4%7 daysPer sale$30ManualWorldwideOpen ↗
TATripadvisorCJMin. 50% of Tripadvisor's commission14 daysPer leadNot disclosedManualWorldwideOpen ↗
AGAgoda PartnersIn-house4-5% of completed stays (tiered)Not disclosedPer sale$200Not disclosedWorldwideOpen ↗
KLKlookIn-houseUp to 5% per booking30 daysPer saleNot disclosedNot disclosedWorldwideOpen ↗
HWHostelworldPartnerizeNot disclosed30 daysRevenue shareNot disclosedManualWorldwideOpen ↗
ETExpedia TAAPIn-houseNot disclosedNot disclosedPer saleNot disclosedManualWorldwideOpen ↗
OMOmioIn-houseNot disclosedNot disclosedPer leadEUR 100ManualWorldwideOpen ↗
RCRentalcars.comCJNot disclosedNot disclosedRevenue shareNot disclosedManualWorldwideOpen ↗
KAKAYAKIn-houseNot disclosedNot disclosedPer saleNot disclosedManualWorldwideOpen ↗
TPTravelpayoutsIn-houseVaries by brandVaries by brandNetwork$50 (PayPal)AutoWorldwideOpen ↗

How to earn with travel agency programs

1
Write for the booking moment, not the dream

Destination inspiration ranks but rarely converts. The money sits in "best car rental at Malaga airport" and "is the Sagrada Familia skip-the-line ticket worth it".

2
Check what the percentage is a share of

Discover Cars pays 70% and Viator 8%, yet they are in the same range: the first is a share of company profit, the second of the booking. Never compare the headline numbers directly.

3
Plan for the payout delay

Almost every program pays after the trip, not after the booking. A strong spring can mean an empty account until autumn.

4
Use the long cookies

A 30 to 365-day window means old content keeps earning. Update your best posts before the season instead of writing new ones during it.

Questions affiliates ask

Which travel agency affiliate program pays the most?

It depends on what you sell. TourRadar averages about $180 per booking because multi-day tours are expensive, while the percentage programs cluster around 8%. Discover Cars pays 70%, but of its own profit, not of the rental price.

How long is the cookie on travel affiliate programs?

Thirty days is the norm. Discover Cars is the outlier at 365 days, TourRadar gives 90, Tripadvisor 14 and Expedia only 7. Booking.com works per session.

When do these programs actually pay out?

Almost always after the trip has taken place, not when the booking is made. Viator, Klook and TourRadar say so explicitly, and Expedia pays only on completed stays.

Do I need to be a travel agent to join?

No, with one exception. Expedia TAAP is open only to registered travel agents and agencies. Every other program on this page accepts content sites and creators.

Why do so many programs say Not disclosed?

Because the brand publishes no rate card. Klook, Hostelworld, KAYAK and Rentalcars only show their percentages inside the partner portal. The figures you find on blogs contradict each other, so we leave the field empty instead of guessing.

Which program suits a brand new travel site?

Viator or GetYourGuide. Both publish a flat 8%, approve content sites without traffic minimums and have no payout threshold on PayPal, so your first commission is actually payable.

Can I promote several travel programs at once?

Yes, and most publishers do. An activity marketplace, a car rental comparison site and one OTA cover almost every booking intent without competing for the same click.

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