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Program terms
Walmart publishes only the range: the benefits page states the program 'pays 1-4% with three return days' and the FAQ says affiliates earn up to 4% on each eligible sale. The per-category rate card is not published publicly; the terms state that current payout details are available inside the Impact platform and may change at any time. Commission is calculated on the sale price excluding shipping, handling, gift wrapping, rebates, refunds, returns, chargebacks, cancellations and tax.
Only accepts traffic from: United States
- Large multi-category catalog and product datafeed
- Walmart Creator is a separate program for social creators with at least 1,000 followers
- Affiliate sites must be US based and must not primarily serve a non-US audience
- No commission on Sam's Club, Walmart Pharmacy, travel, financial services, tires or gift card purchases
- No commission on organic search traffic that goes straight to Walmart.com without passing through the affiliate site
- No ad networks or paid search content networks
- No browser extensions on Walmart.com without written approval
- Clear ad disclosure required next to every affiliate link
- AI-generated content must be accurate and may not fabricate reviews or endorsements
Checked in September 2026 against affiliates.walmart.com. Terms change: confirm on the official page before you promote.
Situational — good in its niche, weak outside it
No recurring revenue, so every month starts from zero volume.
How to promote Walmart
Channel fit scored by our editors — allowed is not the same as recommended.
Strengths and watch-outs
Payouts and tracking
Walmart publishes only the range: the benefits page states the program 'pays 1-4% with three return days' and the FAQ says affiliates earn up to 4% on each eligible sale. The per-category rate card is not published publicly; the terms state that current payout details are available inside the Impact platform and may change at any time. Commission is calculated on the sale price excluding shipping, handling, gift wrapping, rebates, refunds, returns, chargebacks, cancellations and tax.
3 days, last click; the benefits page calls it three return days attribution.
Impact.
Paid about 90 days after the end of each calendar month, on products shipped in that month, with a 60-day locking period for returns.
Applications reviewed manually (walmart advertises approval within a day). Countries: United States.
Brand bidding is forbidden; paid ads are restricted; coupon and cashback sites are restricted.
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Earnings calculator
Estimate what Walmart could pay on your own traffic.
Estimates only — actual earnings depend on approval, traffic quality, refunds and the program's current rates.
You need about 250 conversions to reach $1,000, which at this conversion rate takes roughly 12 month(s) of traffic at your current numbers.