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bol

Verified Sep 2026

Largest online store in the Netherlands and Belgium; its in-house affiliate program pays 2.5% to 7% by product category with a 5-day cookie.

Retail & Ecommerce One-time Netherlands and Belgium audiences; partners abroad accepted with an IBAN/SEPA account In-house

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Applications reviewed manually (usually within two working days).

Commission

2.5-7%

2.5-7% by category

5 days

Est. EPC

$0.78

Affiliate Marketing Programs estimate

Payout model

Per sale

One-time payout

Network

In-house

Min. payout €50

Converts on

Sale

Intermediate level

Program terms

Platinum 7% (personal care, clothing and shoes, kitchen and household, home), Gold 6% (baby, pets, food and drink, fashion accessories), Silver 4% (books, toys, sport, garden, DIY and more), Bronze 2.5% (electronics, games, phones, film and music); diapers 3%. Calculated on the sale price including VAT, excluding shipping. Cashback/loyalty partners get a flat 2%; no commission on gift cards, subscriptions, photo books and some other items.

Commission rate 2.5-7% by category

Cookie duration 5 days

Commission model Per sale

Conversion trigger Sale

Platform / network In-house

Tier structure Category tiers: Platinum 7%, Gold 6%, Silver 4%, Bronze 2.5%

Minimum payout €50

Payment methods Bank transfer (IBAN/SEPA)

Payout schedule Monthly, after each calendar month once approved commission exceeds €50

Refund / lock period Commission is rejected when the customer returns the items

Approval Manual (Usually within two working days)

Countries accepted Netherlands and Belgium audiences; partners abroad accepted with an IBAN/SEPA account

Brand bidding Forbidden

Paid ads Restricted

Coupon / cashback sites Restricted

Currency EUR

Program status Active

Last verified Sep 2026 · official program terms

Eligibility restriction

Only accepts traffic from: Netherlands and Belgium audiences; partners abroad accepted with an IBAN/SEPA account

What partners get

Text links and banners
Product links
Product feeds (XML/CSV via FTP)
Open API
Sitebar widget

Program rules

No search engine advertising (e.g. Google Ads) sending visitors directly to bol
No use of bol brands as channel name or as search keywords
No self-purchases via affiliate links
Email marketing only after approval by affiliate@bol.com
Coupon use must be declared and falls under a special commission model
Minimum age 18

Official program page ↗Program terms ↗Apply ↗bol.com ↗

Checked in September 2026 against affiliate.bol.com. Terms change: confirm on the official page before you promote.

Affiliate Marketing Programs Score

55/100

Situational — good in its niche, weak outside it

Medium traffic needed Retail & Ecommerce Sale Intermediate affiliates

How the score is built

Earning potential 25% 48/100

Conversion potential 15% 70/100

Recurring value 15% 34/100

Cookie duration 10% 30/100

Brand demand 10% 66/100

Promotion flexibility 10% 68/100

Affiliate friendliness 10% 72/100

Data confidence 5% 78/100

Best for

✔ SEO and Blog content aimed at retail & ecommerce buyers

✔ Audiences ready to buy now, since this pays once per sale

✔ Traffic from Netherlands and Belgium audiences; partners abroad accepted with an IBAN/SEPA account

Why promote this

▸ 2.5-7% by category on one-time, run directly by the brand.

▸ Clean one-off payout — earnings are predictable per conversion, with no churn risk.

▸ Fits high-intent content where the reader decides in the same session.

Avoid if

✖ Only accepts traffic from: Netherlands and Belgium audiences; partners abroad accepted with an IBAN/SEPA account

✖ You rely on slow-converting readers — the cookie is only 5 days

✖ You have no owned audience to promote to

Main drawback

No recurring revenue, so every month starts from zero volume.

How to promote bol

Channel fit scored by our editors — allowed is not the same as recommended.

77% overall fit

🥇 SEO 77%

🥈 Blog 77%

🥉 TikTok 77%

Short-form 77%

Instagram 77%

YouTube 67%

Comparison 67%

Email 58%

Meta Ads 58%

Communities 58%

Google Ads 29%

Allowed traffic

SEO / organic content Allowed

Email marketing Allowed

YouTube walkthroughs Allowed

Google Ads Restricted

Meta Ads Restricted

Brand bidding Forbidden

Coupon / cashback Restricted

Strengths and watch-outs

What works well

✔ Straightforward one-time payout per sale

✔ Commission of 2.5-7% by category on one-time

✔ Fast-converting offer with a 5 days window

✔ Direct relationship with the brand, no network cut

Watch out for

✖ Short cookie window leaves little time to convert

✖ No recurring revenue — every month starts from zero

✖ Terms can change; re-check the public program page before scaling

✖ Category is competitive in search — differentiated content is required

Payouts and tracking

Schedule

Monthly, after each calendar month once approved commission exceeds €50

Methods

Bank transfer (IBAN/SEPA)

Minimum

€50

Lock period

Commission is rejected when the customer returns the items

What does bol pay affiliates?

How long is the cookie?

5 days.

Which platform runs the program?

In-house, with a minimum payout of €50.

When and how are commissions paid?

Monthly, after each calendar month once approved commission exceeds €50. Methods: Bank transfer (IBAN/SEPA).

Who can join?

Applications reviewed manually (usually within two working days). Countries: Netherlands and Belgium audiences; partners abroad accepted with an IBAN/SEPA account.

Are paid ads, brand bidding or coupon sites allowed?

Brand bidding is forbidden; paid ads are restricted; coupon and cashback sites are restricted.