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NordPass

Verified Sep 2026

Password manager from Nord Security; affiliates earn 30% on new B2C sign-ups, 25% on new B2B sign-ups and 10% on B2C renewals, with a 30-day cookie.

B2B & Tools Revenue share Worldwide In-house
Join NordPass →

The approval process is not published; check the program page.

Commission
30% +
30% new sales, 10% renewals
Cookie
30d
30 days
Est. EPC
$2.20
Affilobase estimate
Payout model
Revenue share
Recurring · Lifetime
Network
In-house
Min. payout Not disclosed
Converts on
Subscription
Intermediate level

Program terms

B2C plans: 30% on new sign-ups and 10% revenue share on all renewals. B2B plans: 25% on new sign-ups.

Commission rate 30% new sales, 10% renewals
Cookie duration 30 days
Commission model Revenue share · Lifetime
Conversion trigger Subscription
Platform / network In-house
Tier structure No tiers published
Minimum payout Not disclosed
Payment methods Not disclosed
Payout schedule Not disclosed
Refund / lock period Not disclosed
Approval Not disclosed
Countries accepted Worldwide
Brand bidding Not disclosed
Paid ads Not disclosed
Coupon / cashback sites Not disclosed
Currency Not disclosed
Program status Active
Last verified Sep 2026 · official page, partly network or third-party listings
What partners get
  • SEO support and content insights for partners
  • Marketing assets provided
  • No website required; YouTube or social accounts accepted

Checked in September 2026 against nordpass.com, affiliates.nordvpn.com. Terms change: confirm on the official page before you promote.

Affilobase Score
70/100

Situational — good in its niche, weak outside it

Medium traffic needed B2B & Tools Subscription Intermediate affiliates
How the score is built
Earning potential 25% 73/100
Conversion potential 15% 76/100
Recurring value 15% 84/100
Cookie duration 10% 30/100
Brand demand 10% 66/100
Promotion flexibility 10% 68/100
Affiliate friendliness 10% 72/100
Data confidence 5% 78/100
Best for
✔ SEO and Blog content aimed at b2b & tools buyers
✔ Audiences that stay subscribed — the commission keeps paying
✔ Any market — the program accepts worldwide traffic
Why promote this
▸ 30% new sales, 10% renewals on revenue share, run directly by the brand.
▸ Recurring revenue compounds: each retained referral keeps earning after the first month.
▸ Fits high-intent content where the reader decides in the same session.
Avoid if
✖ Your audience does not sit in the B2B & Tools space
✖ You need instant approval and payouts under Not disclosed
✖ You have no owned audience to promote to
Main drawback

Earnings depend on retention — if referred customers churn early, the recurring tail disappears.

How to promote NordPass

Channel fit scored by our editors — allowed is not the same as recommended.

96% overall fit
🥇 SEO 96%
🥈 Blog 96%
🥉 Comparison 96%
YouTube 77%
Email 77%
Google Ads 58%
Communities 58%
Meta Ads 38%
TikTok 29%
Short-form 29%
Instagram 29%
Allowed traffic
SEO / organic content Allowed
Email marketing Allowed
YouTube walkthroughs Allowed
Google Ads Not disclosed
Meta Ads Not disclosed
Brand bidding Not disclosed
Coupon / cashback Not disclosed
Recommended content
Reviews Comparisons Case studies Tutorials
Keyword angles that convert
nordpass review Review
nordpass affiliate program High intent
best b2b & tools affiliate programs Best-of
nordpass alternatives Comparison
nordpass pricing High intent

Strengths and watch-outs

What works well
✔ Recurring commission keeps paying after the first sale
✔ Commission of 30% new sales, 10% renewals on revenue share
✔ Fast-converting offer with a 30 days window
✔ Direct relationship with the brand, no network cut
Watch out for
✖ Approval and tracking depend on In-house
✖ Recurring revenue only builds with retained customers
✖ Terms can change; re-check the public program page before scaling
✖ Category is competitive in search — differentiated content is required

Payouts and tracking

Schedule
Not disclosed
Methods
Not disclosed
Minimum
Not disclosed
Lock period
Not disclosed
What does NordPass pay affiliates?

B2C plans: 30% on new sign-ups and 10% revenue share on all renewals. B2B plans: 25% on new sign-ups.

How long is the cookie?

30 days.

Which platform runs the program?

In-house.

When and how are commissions paid?

Not disclosed.

Who can join?

The approval process is not published; check the program page. Countries: Worldwide.

Are paid ads, brand bidding or coupon sites allowed?

The program does not publish its rules on paid ads, brand bidding or coupon sites.

Earnings calculator

Estimate what NordPass could pay on your own traffic.

Monthly visitors 10,000
500200k
Click-through to program 8%
1%30%
Click-to-conversion rate 2.8%
0.2%15%
Commission per referral, per month program avg $27 / mo
$
Average months a referral stays 12
1 month36 months
Avg. monthly in year one 22 conversions / mo
$3,931
Clicks sent to program 800
Value per referral (12 mo) $324
Lifetime value of one month's referrals $7,258
Estimated year one $47,174

Estimates only — actual earnings depend on approval, traffic quality, refunds and the program's current rates.

Break-even view

At 22 conversions a month you add about $605 of new recurring commission every month. With 12 months of average retention each referral is worth $324, and the run rate settles near $7,258 per month.

Half your traffic $1,966 / mo
Current estimate $3,931 / mo
Double conversion rate $7,862 / mo
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