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B&H Photo Video

Verified Sep 2026

New York retailer of photo, video, audio and computing gear; its in-house affiliate program starts at 2% with performance-based increases.

Retail & Ecommerce One-time Worldwide In-house
Join B&H Photo Video →

Applications reviewed manually.

Commission
2%
2% base, higher on performance
Cookie
n/a
Not disclosed
Est. EPC
$0.86
Affilobase estimate
Payout model
Per sale
One-time payout
Network
In-house
Min. payout $80
Converts on
Sale
Intermediate level

Program terms

Base commission is 2% of direct sales, with higher percentages available based on performance. Geniuslink (May 2026) reports a 2% to 8% range with a 3.5% average; the older agreement text lists 2% for the first 3 months and 3% after if eligible.

Commission rate 2% base, higher on performance
Cookie duration Not disclosed
Commission model Per sale
Conversion trigger Sale
Platform / network In-house
Tier structure Performance-based increases above the 2% base
Minimum payout $80
Payment methods Not disclosed
Payout schedule Monthly, once commissions exceed $80
Refund / lock period Commission removed on cancelled, returned, charged-back or refunded items
Approval Manual
Countries accepted Worldwide
Brand bidding Forbidden
Paid ads Restricted
Coupon / cashback sites Not disclosed
Currency USD
Program status Active
Last verified Sep 2026 · official page, partly network or third-party listings
What partners get
  • Campaign managers for content advice
  • Links allowed in email, PDFs and ebooks
  • Reporting dashboard
Program rules
  • No use of 'B&H Photo Video Pro Audio' or variations and misspellings in domain names or paid search
  • Sales reduced by unshipped, cancelled, returned, charged-back or refunded items
  • Commissions under $80 are forfeited if participation ends

Checked in September 2026 against bhphotovideo.com, affiliates.bhphotovideo.com, geniuslink.com. Terms change: confirm on the official page before you promote.

Affilobase Score
54/100

Situational — good in its niche, weak outside it

Medium traffic needed Retail & Ecommerce Sale Intermediate affiliates
How the score is built
Earning potential 25% 42/100
Conversion potential 15% 70/100
Recurring value 15% 34/100
Cookie duration 10% 30/100
Brand demand 10% 66/100
Promotion flexibility 10% 68/100
Affiliate friendliness 10% 72/100
Data confidence 5% 78/100
Best for
✔ SEO and Blog content aimed at retail & ecommerce buyers
✔ Audiences ready to buy now, since this pays once per sale
✔ Any market — the program accepts worldwide traffic
Why promote this
▸ 2% base, higher on performance on one-time, run directly by the brand.
▸ Clean one-off payout — earnings are predictable per conversion, with no churn risk.
▸ Fits high-intent content where the reader decides in the same session.
Avoid if
✖ Your audience does not sit in the Retail & Ecommerce space
✖ You need instant approval and payouts under $80
✖ You have no owned audience to promote to
Main drawback

No recurring revenue, so every month starts from zero volume.

How to promote B&H Photo Video

Channel fit scored by our editors — allowed is not the same as recommended.

77% overall fit
🥇 SEO 77%
🥈 Blog 77%
🥉 TikTok 77%
Short-form 77%
Instagram 77%
YouTube 67%
Comparison 67%
Email 58%
Meta Ads 58%
Communities 58%
Google Ads 29%
Allowed traffic
SEO / organic content Allowed
Email marketing Allowed
YouTube walkthroughs Allowed
Google Ads Restricted
Meta Ads Restricted
Brand bidding Forbidden
Coupon / cashback Not disclosed
Recommended content
Reviews Buying guides Best-of articles
Keyword angles that convert
b&h photo video review Review
b&h photo video affiliate program High intent
best retail & ecommerce affiliate programs Best-of
b&h photo video alternatives Comparison
b&h photo video pricing High intent

Strengths and watch-outs

What works well
✔ Straightforward one-time payout per sale
✔ Commission of 2% base, higher on performance on one-time
✔ Fast-converting offer with a Not disclosed window
✔ Direct relationship with the brand, no network cut
Watch out for
✖ Approval and tracking depend on In-house
✖ No recurring revenue — every month starts from zero
✖ Terms can change; re-check the public program page before scaling
✖ Category is competitive in search — differentiated content is required

Payouts and tracking

Schedule
Monthly, once commissions exceed $80
Methods
Not disclosed
Minimum
$80
Lock period
Commission removed on cancelled, returned, charged-back or refunded items
What does B&H Photo Video pay affiliates?

Base commission is 2% of direct sales, with higher percentages available based on performance. Geniuslink (May 2026) reports a 2% to 8% range with a 3.5% average; the older agreement text lists 2% for the first 3 months and 3% after if eligible.

How long is the cookie?

The cookie duration is not published.

Which platform runs the program?

In-house, with a minimum payout of $80.

When and how are commissions paid?

Monthly, once commissions exceed $80.

Who can join?

Applications reviewed manually. Countries: Worldwide.

Are paid ads, brand bidding or coupon sites allowed?

Brand bidding is forbidden; paid ads are restricted.

Earnings calculator

Estimate what B&H Photo Video could pay on your own traffic.

Monthly visitors 10,000
500200k
Click-through to program 8%
1%30%
Click-to-conversion rate 2.8%
0.2%15%
Commission per conversion program avg $4
$
Estimated monthly 22 conversions / mo
$90
Clicks sent to program 800
Value per conversion $4
Revenue per 1,000 visitors $9
Estimated year one $1,075

Estimates only — actual earnings depend on approval, traffic quality, refunds and the program's current rates.

Break-even view

You need about 250 conversions to reach $1,000, which at this conversion rate takes roughly 12 month(s) of traffic at your current numbers.

Half your traffic $45 / mo
Current estimate $90 / mo
Double conversion rate $179 / mo
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